Somewhere between TikTok challenges, “influencers with a soul,” and endless documentaries about “the artist’s inner journey,” we lost the very idea of a star. Not the cosmic kind — the human one.
Today’s celebrity isn’t someone unreachable. It’s someone who goes live in a bathrobe, complains about anxiety, and says they’re “just human.”
And you know what? We love them for that — but we don’t worship them anymore.
Welcome to the post-glamour era, where the cult of untouchability turned into the cult of vulnerability — and the word “icon” now sounds like nostalgia for a time when stars were larger than life instead of just “relatable.”
Back in 1956, psychologist Donald Horton coined the term parasocial relationships — the one-sided emotional bond between an audience and a public figure. It was rare then: fans dreamed of touching their idols, knowing they never would. Distance made the cult possible.